GEO · Your visibility in AI answers
“Which company can renovate my bathroom in Bordeaux, from start to finish?”
A complete service, in the right area.“Atelier Rive offers bathroom renovation in Bordeaux, with a single point of contact who coordinates the different trades.” [1]
Optimise your content and your proof.
Track your mentions, your citations and identifiable visits.
Three fictional companies and answers to illustrate GEO. AI tools choose their own sources; no mention or citation is guaranteed.
The AI tools your clients use
ChatGPT
Gemini
Perplexity
Claude
MistralWe test your presence in their answers and optimise your content to help you stand out more in them.
See our GEO methodGEO means working on your visibility in answers generated by AI. When someone asks a question, your company can be mentioned and your page cited as a source.
We extend the SEO work: making your pages accessible, explaining exactly what you do and publishing verifiable information.
See our SEO approachYour page has to help the visitor choose.
Your content must also be able to inform the answer.
Inside the Propul workshop
A training provider wants to be better understood. Here is how we would approach it.Forma Atelier is a fictional company. The pages, answers and observations below are teaching examples.
A simple list of keywords does not describe the whole need. We capture the questions, the context, the constraints and the selection criteria.
In this example: the location, the team’s level, the training format and the expected uses.
Can we work on our own documents?
Is the training suitable for beginners?
How does a session work?
We link each question to a piece of information to publish.
“We support you in your transformation” does not tell anyone whether the offer is right for them.
We spell out who it is for, where it takes place, what it covers and how to get in touch. We also check that the important content is accessible.
In-person training, on your premises, to discover the tools and work on real situations from your line of business.
Plan a session with our team
Sample page · information to adapt to the real offer
The programme, the trainers and the use cases must all describe the same offer. We make the information consistent and link the relevant pages.
The proof comes from your business: past work, method, real qualifications, approved testimonials. It is kept up to date.
Objectives, exercises, format, prerequisites.
Experience, specialisms, profile.
Situation, method and limitations encountered.
We record the exact question, the tool, the date, the answer and the cited links. An inaccurate mention becomes a lead to investigate.
A citation can vary from one test to the next. We compare observations with identifiable visits and the enquiries received.
Who can train my team in AI at our offices in Bordeaux?
Forma Atelier offers training for beginner teams, delivered in person at the company’s premises in Bordeaux. [1]
The programme includes workshops and exercises. Dates and arrangements for your team are still to be confirmed. [2]
[1] In-company AI training The offer page
[2] Objectives and outline The programme
Next action: check that the arrangements are clearly stated on the page.
We distinguish between what appears in an answer, what leads to a visit and what becomes an enquiry. A flattering screenshot is not enough to measure your business.
We record the link, the question and the context of the test.
To check: does the answer describe your offer correctly?
We look at the sources that were chosen and the missing information.
To check: does the page really answer the question?
We match the enquiry against the available information on where it came from.
To check: can we identify the path taken, without assuming it?
Answers vary with the tool, the wording and the context. Tracking documents a sample; it does not measure every answer generated.
No. We can improve your sources and observe the answers. How they are selected remains up to the platforms.
The foundation is the same: useful, accessible and reliable content. Google states that no special markup is needed for its AI features.
Read the Google documentationWe check access according to your choices. At OpenAI, the search crawler and the one used for training serve different purposes.
Understand OpenAI’s crawlersThe right question to start with